A great example of successful juice business that makes juice fresh daily in each store is Cafe Gratitude. If they see juice being made, there is no doubt in their mind that the product they’re buying is fresh. If the customer wonder if the juice has been sitting on a shelf for 3 days, they are less likely to buy. Customers appreciate the fact that their juice is fresh.You can make juice as needed throughout the day so you will be left minimal wasted juice.There two major advantages with this method: If you decide to juice in each location, you will need more equipment, and the labor costs will be slightly higher since you are making less juice per batch. Customers are unpredictable and something as simple as a rainy day can be devastating to a normal day of sales. The major challenge, however, is managing the inventory correctly so your stores are neither wasting juice that doesn’t sell, nor under-producing for demand. With economies of scale, the more juice you can make in each batch, the cheaper it will be per ounce (there are exceptions). When making juice in a central location and distributing, you can reduce labor and equipment costs. There are pros and cons with each model.Ĭentral Processing for a Cold-Pressed Juice Business When you grow to multiple locations, you will need to decide if you want to make your cold-pressed juice in each location, or produce it centrally in one kitchen then distribute out to your other stores. This will continue to happen as more businesses get into fresh juice, like grocery stores and cafes. Many of the businesses that only sell bottled juice are struggling or even closing their doors as the market has grown and customers have more options. The food can be simple grab-and-go items if you want to focus on the juice, but don’t take it lightly. You will need to offer other beverages like smoothies and coffee, and you should offer some food items as well. These days, you need to do more than sell bottled juice out of a cooler. You can meet you customers, educate them about your products, and provide an experience beyond just selling a product. Customers can come in and “feel” what your brand is about. If you do it right though, having a retail store in a high traffic area can be great marketing for your brand. Opening a brick and mortar store takes a much larger investment than a delivery only juice bar business. Fresh cold-pressed juices ready for delivery 2. Then, you can pivot to one of the more cost intensive juice bar business plans below. Once you get some orders rolling you can invest in a larger production space and put some more money into a better website and marketing. If your Instagram and Facebook game is on fleek you should be able to fill a decent amount of orders, as long as the competition isn’t too high in your area. You can, for example, advertise to people in your area who have “liked” photos and accounts related to health food, nutrition, and fitness.
![pressed juice pressed juice](https://cdn.shopify.com/s/files/1/0414/1554/0898/products/modcoldpressred_1500x1500.jpg)
Facebook has amazingly targeted marketing these days, and it’s relatively cheap. Other than needing juice bar equipment, staff, and an ecommerce website, you will need to do some marketing. You can also try to offer your products on local delivery apps like Uber eats. The process really isn’t very complicated to get an ecommerce site up and running. If building an ecommerce website on a budget, I recommend starting with wix. You can build an ecommerce website very cheaply these days that can take order for juices and cleanses. Or, if you have your production and inventory under control, you can deliver immediately.
![pressed juice pressed juice](https://www.projuicer.in/wp-content/uploads/2021/04/working-on-cold-press-juicer-1024x683.jpg)
![pressed juice pressed juice](https://www.healthifyme.com/blog/wp-content/uploads/2016/10/cold-pressed-juice.jpg)
You can allow customers to place orders for juices and cleanses online to be delivered the next day. If you want to learn more about starting a juice business from home, you can read our article here.
![pressed juice pressed juice](https://www.kff.co.uk/images_products/HD_12208_bc5a8c8ab447a6b1463b6914d3f5f376.jpg)
Many people have done it successfully and continue to do so, but just be aware that the FDA may tell you to stop and make you move to a real commercial kitchen at some point. It’s worth pointing out that it may not be totally legal under FDA regulations to run a raw juice business from home. I have met several owners of successful cold-pressed juice business that started by either making juice in a rented commissary kitchen (you can usually rent by the hour), or in some cases even making juice at home and delivering your orders from there. This business model allows you to start small. Some of the most successful brands today have started this way. Delivery Onlyĭelivery juice businesses have the lowest startup cost, and are an OK place to start. Starting a Juice Business – The Four Basic Business Models 1.